Hyundai launches its NFT collection in partnership with MetaKongz

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April 24th, 2022 08:00 AM (UTC) ~ April 28th, 2022 08:00 AM (UTC)

Carmaker Hyundai has announced a collection of 30 non-fungible tokens (NFTs) in collaboration with MetaKongz. The launch scheduled for April 20 will make it the first car brand to launch in community NFTs.

Hyundai takes the NFT route

Hyundai on Monday unveiled a collection of non-fungible tokens (NFT) launched in partnership with MetaKongz. For the moment, only 30 tokens will be offered to the public from April 20. This announcement was made official by an animated video:

In this video, a Kongz embarks in a car that is not chosen at random. It is indeed a Pony model, which is the first car built in its name by the South Korean firm.

True to the famous meme of crypto investors, the Kongz then goes to the moon, hitting a cube in the process, which will transform the car into Pony Heritage, an electric concept car paying homage to the initial model.

At the end of the video, the character sees a star hanging from one of his wiper blades, which is a reference to a collection called Shooting star NFT and which is due in May as well. All of this makes Hyundai the first automaker to launch a community NFTs project.

This first collection of 30 cars in collaboration with MetaKongz will clearly not be accessible to everyone. If the prices have not yet been revealed, we already know that 10 copies can be purchased with a discount of 1 ETH for holders of at least 10 NFTs Kongz whose unit price exceeds 13 000 dollars.

These NFTs are meant to be an introduction to Hyundai's metaverse, unveiled last January.

A metaverse called the Metamobility Universe

Earlier this year, Hyundai announced its metaverse project in which it wants to give a central place to robotics to provide humanity with new sensory experiences.

Thanks to the acquisition of Boston Dynamics in 2020, Hyundai would like to use its robots to, for example, make us travel to Mars through the metaverse.

The video below gives an idea of the brand's futuristic vision.

Beyond the entertainment aspect, Hyundai also intends to remove geographical constraints through its metaverse.

It would then be possible to control robots remotely to perform any operational task. This would affect all fields, from industrial production to one's own home, such as feeding a pet remotely while it is away.

Of course, Hyundai is thinking far ahead, and there are still many technical hurdles to overcome before we can move from fantasy to reality. In the meantime, we'll have to make do with various NFTs collections, which will be unveiled throughout the year.